A 100-year-old Lesson in New Media: The Challenges and Opportunities of Teaching in the New Technology Language

Engagement and interactivity are teaching buzzwords, but they are not new concepts. Technological engagement and interactivity is how our students relate to the world, but how do we bring this to our classrooms? In her classic 1912 study, Romiett Stevens found that 80% of class time was spent on teacher questions and student responses. Perhaps part of the future of instruction can be rooted in the past.

YouTube logoThe truth about Romiett Stevens is that most of those early teachers’ questions focused on recall of facts versus questions that prompted thought. Does recall still have a place in education? Of course. Every discipline has its base principles and concepts, yet we must also teach critical thought and empower our students to learn by doing.

We need to involve students not only for their own deeper learning, but also for their knowledge and understanding of new technology. They’re living it. Many of us may still be reading about it, but true understanding only comes from use. I saw a response on Yahoo! Answers by a retired math teacher who said, “Asking a question is a sign of intelligence not stupidity.” So let us ask ourselves some questions about how we are instructing our students and preparing them for the 21st century.

We now have computers, projectors and Internet access in the classroom, but are we using them and how? When I first taught a Law & Ethics class I received a student comment that said, “Use more YouTube.” It would have been easy to dismiss that comment with rationalizations about the way I had to learn or that I didn’t have time to find relevant examples or dedicate classroom time to funny cat videos. Yet today I use YouTube a lot. YouTube, Facebook and Twitter and are no longer the future. They are how our students communicate.

How did I start using YouTube? One example is a video of Phil Donahue interviewing Ayn Rand to kick off an activity where students are assigned a viewpoint and have to make arguments for or against her ethical perspective. What better way to learn about a moral philosophy than to hear it directly from the philosopher’s mouth?

I also used to spend most of my time lecturing. I delivered a lot of information followed up by, “Does anyone have any questions?” Now I try to involve the student’s perspective and practice as much as possible. But engagement and interactivity takes time. I had to give up content and the false expectation that I can and should cover everything. My PowerPoints today have roughly 30% fewer slides than when I first started teaching. And those remaining slides contain less content, more examples (case studies) and more questions (application exercises).

What does this look like? A Federal Trade Commission law or regulation I’ve introduced comes to life with a local news report video about the corporate sponsorship of new fitness equipment in a public park. Are the signs on the equipment considered advertising? Do they go against the city ordinance that forbids it? I divide students and ask them to argue for their assigned point of view: the corporation, the city, the protesting citizen group. I intervene to bring the discussion back to the law. Forced perspectives helps them learn how to see all sides of an issue and make a better argument.

I also try to listen more. Are you okay with silence? Ask a question and wait. Wait longer. In some courses, I assign topics related to what we will be discussing in class and let student groups present the concept and provide an example for the first 5 to 10 minutes of class. I and the other students ask questions and they have to defend what they’ve presented. We get new student relevant examples every class and the students feel empowered to learn on their own.

Not all interaction has to take place in person. In my Social Media Marketing course (scroll to 660.453 for description), I have students continue our in class discussion virtually throughout the week via a course hashtag on Twitter. How? By asking them to respond to questions related to a core principle. They learn by doing and bring more new, relevant information to the course. Plus, each student participates equally – something we don’t always have time for in class.

Technology is changing so quickly it can be overwhelming. The good news is that the way to keep up is to go back to something teachers were doing over a hundred years ago: ask more questions. What are ways you are bringing engagement and new technology into your courses?

Keith A Quesenberry, Lecturer
Center for Leadership Education
Johns Hopkins University

Image source: YouTube logo by HernandoJoseAJ via Wikimedia Commons
http://upload.wikimedia.org/wikipedia/commons/9/93/Solid_color_You_Tube_logo.png

Using Facebook in the Classroom

The idea of using Facebook in the classroom may seem radical to some. The standard advice is to not friend your students due to privacy issues – yours and theirs.  Yet there is a way to leverage the power of social media in teaching without actually friending your students. It turns out that by creating a Facebook group for your course you can provide a means for students to communicate and collaborate outside of the classroom in a medium with which they are very familiar.

Facebook logo: blue square with with lowercase f.

Dr. Alexios Monopolis teaches in the Global Environmental Change & Sustainability (GECS) program at Johns Hopkins and serves as the program manager for JHU’s Sustainability & Health doctoral program. He is a strong advocate for using Facebook groups in his classes and authored one of our Innovative Instructor print series articles on the subject: Interactive Collaboration Using Facebook (April 2014).  Noting that most students are already familiar with Facebook, Monopolis states: “I wanted an online application that would facilitate communication and collaboration between faculty and students, allowing for interaction and the sharing of information beyond the confines of our formal classroom. It needed to be asynchronous so that students could easily access and use it at any time. I also wanted a way for students to reflect on the content learned in the classroom, as self-reflection is an important means of reinforcing learning. With Facebook, when one student offers an observation or posts an article, video or link, others can respond by commenting on the post. Although Blackboard offers a discussion board tool, Facebook has the advantage of being instantly familiar to students, and they have no hesitation using it. Its interface is also simpler and more intuitive.” The article details the process for creating a Facebook group and discusses other reasons to adopt social media in the classroom.

What if a student doesn’t have a Facebook account and doesn’t want to create one? The answer may depend on your institutional policies. Dr. Monopolis acknowledges that he has “…been fortunate that all of [his] students were Facebook users and did not object to using Facebook for academic purposes. In the future, if a student does not already have and does not want to open a Facebook account to join the group, an accommodation would be necessary.”

Dr. Monopolis is not alone in his enthusiasm. According to a recent article in The Chronicle for Higher Education, Why This Professor Is Encouraging Facebook Use in His Classroom by Avi Wolfman-Arent, August 5, 2014: “Kevin D. Dougherty, an associate professor of sociology at Baylor University, has spent the last two and a half years measuring how the Facebook group he created for his introduction-to-sociology course affected student performance.  He found that students who participated in the online group enjoyed the course more, felt a stronger sense of belonging, and got better grades than those who did not participate.” Dougherty’s class had 250 students and while they were not required to participate, those who did formed a strong learning community.

Matthew Loving and Marilyn Ochoa, faculty at the University of Florida, Gainesville, went even further in their study in 2011, Facebook as a classroom management solution, [New Library World, Vol. 112 -3/4, pp.121 – 130]. They concluded that University of Florida faculty found “…the tradeoffs between the appropriation of Facebook as an online classroom management solution and using a conventional CMS [course management system] were relatively few and in many ways worth the necessary workarounds. Facebook allows instructors to distribute documents (via posting and messaging), administer discussion lists, conduct live chat and handle some assignment posting as long as it is alright to cut and paste and share between students. Areas where Facebook cannot compete with other CMS is in grading, assignment uploading and online testing.” They offered other solutions for these tasks.

A number of studies have linked social engagement to student retention. Kelly Walsh, Chief Information Officer at The College of Westchester in White Plains, NY, reviews the research literature on both social engagement and student retention, and more specifically, the use of social media and student retention, in Can Social Media Play A Role in Improving Retention in Higher Education? Research Says it Can [October 28, 2012, Emerging Ed Tech]. As the article title suggests, her findings support the argument for using social media as a tool for engaging students and increasing retention.

KQED, a pubic media outlet for northern California, posted 50 Reasons to Invite Facebook Into Your Classroom by Tina Barseghian, August 5, 2011, on the blog Mind/Shift. This list provides some food for thought if you are weighing the pros and cons of adding Facebook to your teaching tools.

Macie Hall, Senior Instructional Designer
Center for Educational Resources

Image source: By Facebook (https://www.facebook.com/) [Public domain], via Wikimedia Commons
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